Small business · 2 of 4

Describe ten products in your voice

Ten product descriptions that sound like one person wrote them, checked for claims you never made, plus one line versions for tags and posts. Eight minutes. It will invent a claim if you let it; step two catches that.

The tool

ChatGPT

The one most people already have. Writing, explaining, planning, and now images and voice in the same app. The free plan is enough for this.

Open ChatGPT
1

Get the ten

copy, paste into ChatGPT, change the parts in [brackets]

Here are ten products with a few facts each. Write a two sentence description for each in a warm, plain voice. No exclamation marks, no "elevate", no "curated". Keep every fact exactly and add nothing.

[paste your list]

What good looks like

Ten descriptions in one voice. If it invented an ingredient or a size, fix the facts and tell it to only use what you gave it.

2

Check the claims

copy, paste into ChatGPT, change the parts in [brackets]

Go through each description and list any word that is a claim I did not give you, like organic, handmade, or award winning. Then rewrite those descriptions without the claims.

What good looks like

A list of invented claims, then clean descriptions. The list is rarely empty.

3

Make the short versions

copy, paste into ChatGPT, change the parts in [brackets]

Now give me a one line version of each, under 12 words, for a price tag or a social post.

What good looks like

Ten one liners in the same voice. These are the ones you will use most.

Watch out

Every claim about your product is yours legally, not the AI's. If you did not tell it, it made it up. Delete it.

Now with your own thing. Same steps. The one on the fridge counts.

One of these a week, for small businesss.

A new thing to try every Monday, prompt included, five minutes to read. Your email and nothing else.

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